Total area: 72 sq. meters
Location: PYR Exhibition
Customer: Frosta Company
Term of project realisation - 1 month. primary requirement: original and far from trite approach to reflect the brandís concept of fresh fish in the interior of the stand.
We have created the atmosphere of a cozy summer terrace of a fish restaurant for this project.
We took the design of the stand really seriously and developed a full-fledged architectural project with a real roof and connected ceiling lamps above each zone.
So as to emphasize freshness of food we settled upon limiting ourselves to natural only materials. Which are: wooden lining, jute rope, and plywood. To add texture and some diversity we opted for metal corrugated sheet, supported it with industrial lamps of various sizes. While working on the project we learned a great deal about types of fish devising and printing their basic shapes on plywood. Then this fish, carved from plywood, decorated the petition of the stand.